Saturday, July 4, 2015

PBN Broadcasting Network, Inc



PBN Broadcasting Network, Inc., is a Bicolano commercial broadcast media network of three AM stations, two FM stations and two Television stations. Established by Jorge D. Bayona in 1958, when the people of Legazpi City in the province of Albay had never heard of radio, except from faint broadcast signals from Metro Manila stations.

PBN pioneered the broadcast industry in the Bicol region by operating the first cable radio station, fondly called by listeners as “Radyo Balagon”, under Bicol Wire Broadcasting System (BWBS), the parent company of what PBN Broadcasting Network, Inc. is today.

HISTORY

At the height of its popularity, “Radyo Balagon”, served 3,000 households in Legazpi and the neighboring town of Daraga. With the continuous increase of subscribers, its area of coverage was expanded to the 1st district of Albay via a cable relay station in the city of Tabaco.

In 1960, Bicol Wire Broadcasting System, evolved into People’s Broadcasting System (PBS) with the establishment of DZGB-AM, the pioneer commercial radio station in Legazpi. For over 55 years until today, DZGB-AM reigns on top of other radio stations in the area by delivering news, information, live special events coverage, public affairs programs and entertainment to the Bicolanos.

The advent of wireless technology opened the door to a string of stations to be set-up in the region. Subsequently, a sister station named DZGM, purely dedicated to news and music was opened. DZGM, was the first AM station to adopt an FM programming of less talk, more music at that time.On June 24, 1970, DZMD-AM was inaugurated in Daet, Camarines Norte. Two years later, another station, DZMS-AM started broadcasting in the Province of Sorsogon.

With the declaration of Martial Law on September 21, 1972, all radio and TV stations nationwide were shut down and PBN was one of the casualties. It was the darkest moment in the history of Philippine broadcasting. Due to PBN’s status as the most credible network in the Bicol Region, DZGB Legazpi was immediately allowed to resume its broadcast operation one day after the shut down order, followed by DZMD Daet, Camarines Norte two days later and DZMS Sorsogon a week after.

In 1987, 97.1 DWGB-FM Legazpi aired its maiden broadcast. Barely six months after, it made history when it dominated the local surveys as the most listened to FM station in the area. PBN was on the move. It was not long before everyone realized that the momentum created by these turn of events would prove unstoppable.

In the 90s, the network began to consider a move to the ultimate medium: television. Realizing the need for a national network with a strong programming capability, PBN entered into and became an affiliate of ABC 5 (now TV5). On March 3, 1995, PBN’s dream of operating its own TV station became a reality. Its local TV shows took Naga City by storm, of which other giants networks found worthy competitor.

Inspired by the huge success of DWGB-FM in Legazpi City, PBN decided to open another FM station in a more competitive market- Naga City, on July 3, 1995. With the establishment of PBN TV5 in Naga, it was just a matter of time before the 2nd TV Station was opened. On June 1995, PBN TV6 was born in Legazpi.

In 1995 People’s Broadcasting Network has changed its corporate name to PBN Broadcasting Network, Inc. with three (3) AM stations, two (2) FM stations and two (2) television stations strategically positioned in the key cities and provinces in the region that practically covers the entire Bicolandia.

Due to its thrust in the area of public service, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), awarded DZGB-AM as “BEST PROVINCIAL AM STATION NATIONWIDE” during the KBP Golden Dove Awards in 2011.

Until today, PBN is focusing its vision of being responsive to the needs of its fellow Bicolanos – a network that achieves gains with honor and dignity.

VISION

PBN Broadcasting Network, Inc., is the leading credible radio and tv network in the Bicol Region with competent and highly motivated employees, state-of-the-art production and broadcasting facilities, programming approach focusing on the welfare of the community and serving the public with the highest degree of professionalism, integrity and dignity under and guidance  of God Almighty.

MISSION

To provide a venue for ventilation of concerns and aspirations to its listeners and viewing public towards their socio-economic development;

To build a sustaining harmonious relationship with the clientele by providing them the best quality service;

To nurture a culture of God-Loving and highly motivated employees, and;

To instill in everyone a sense of integrity and service by upholding the highest ethical standards of broadcasting journalism.

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EVENTS

 

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